Work Experience

Feb 2019 - Oct 2021

• At Global Application Brands, I employ extensive data analysis and business intelligence skills to bolster web and software development projects. My role focuses on optimizing data-driven strategies and enhancing decision-making processes across the company's software development lifecycle.

  · Market Research Support: Collaborated with business stakeholders and subject matter experts (SMEs) to define research objectives and translate them into clear project requirements.

  · Survey & Questionnaire Design: Assisted in the design and refinement of survey questionnaires, ensuring alignment with research goals and data collection needs.

  · Data Quality & Validation: Conducted rigorous data validation and quality checks to ensure the accuracy and integrity of research data.

  · Quantitative & Qualitative Data Analysis: Analyzed quantitative survey results, generating insightful reports and visualizations using Tableau and Excel to uncover key trends and patterns.

  · Summarized and analyzed qualitative fieldwork data, contributing to the development of actionable insights.

  · Data Visualization & Reporting: Created compelling data visualizations and dashboards using Tableau, effectively communicating research findings to stakeholders.

  · Project Management & Agile: Supported the successful migration of projects from Waterfall to Agile methodologies.

  · Developed and managed project plans, ensuring timely delivery of client deliverables.

  · Tracked project progress using JIRA and provided regular status updates to management.

  · Client-Focused Communication: Worked closely with clients to ensure project requirements were met, provided clear explanations of data insights, and offered practical recommendations.

  · Process Improvement: Conducted gap analysis to identify areas for process improvement and developed solutions to bridge those gaps.

  · Documented "as-is" and "to-be" process flows using MS Visio.

  · Cross-functional collaboration: Worked effectively with cross-functional teams, including IT, QA, and business stakeholders, to ensure project success.

Business Data Analyst

Global Application Brands

Aug 2017 - Dec 2018

Research Analyst

SDGs Support Unit - UNDP

• Spearheaded a comprehensive research project focused on the public health sector in Southeast Asia, with a specific emphasis on systems in Pakistan and India, aligning with global health improvement objectives.

• Conducted in-depth quantitative and qualitative analyses of public health data, identifying key performance indicators and outcomes to evaluate system effectiveness and areas for enhancement.

• Executed comprehensive quantitative and qualitative analyses of health system performance, utilizing advanced data analysis tools like Excel to extract and interpret relevant data.

• Developed and maintained data visualizations using tools like Power BI, effectively communicating findings and trends to stakeholders.

• Collaborated with a diverse team of researchers, health experts, and policy-makers to ensure a comprehensive understanding of local health environments and to tailor research methodologies to regional specifics.

• Authored detailed reports and regularly presented findings to management, providing actionable insights and recommendations that influenced strategic decisions and policy formulations.

• Managed multiple aspects of the research project, including timeline coordination, resource allocation, and data integrity, ensuring all project deliverables met the highest standards of quality and relevance.

• Conduct comprehensive research on taxation laws, focusing on the IT industry and analyzing its potential growth in Sindh, Pakistan.

• Analyzed current laws and regulations in IT taxation and used problem-solving skills to suggest possible factors to fill existing gaps.

• Gather data and insights by collaborating with prominent stakeholders of the IT industry.

• Developed a comprehensive report proposing IT taxation laws for software houses and IT service providers.

• Applied analytical skills to assess its impact on the emerging IT sector in Pakistan.

• Demonstrated strong communication skills by presenting findings and recommendations to the stakeholders of the SRB.

• Highlighted technical knowledge in assisting the team in the documentation of a framework, where all the software houses and other IT service providers can comply with it.

Jan 2016 - May 2016

IT Taxation Analyst Intern

Sindh Revenue Board

Jun 2016 - Oct 2016

Energy Sector Analyst Intern

Sindh Transmission & Dispatch Company

• A structured analytical approach was used to conduct extensive research on the historical evolution of the electricity system in Pakistan.

• Analyzed past data and current trends in the energy sector to provide an overview of the electric power system's past, present, and potential future.

• Gained insights into the root causes of power shortfalls and identified the mistakes made in the past

• Collaborated with teams from different power sectors to gather and validate data.

• Presented findings and proposed potential solutions for overcoming the power shortage in the future.

• Proposed innovative solutions to all the power-related problems experienced today and in the past

• Utilized data and analysis to forecast the possible future success of Pakistan’s power system.

• Actively engaged in meetings to discuss research progress and findings, with supervisor and upper management

Dec 2021 - Present

IT & Digital Analyst

Cars 4u

Remote - VA

• Data Analysis and Visualization: Collected, transformed, and analyzed data from diverse platforms (CarsforSale, DealerCenter, social media) to develop interactive Power BI dashboards, tracking key sales and marketing KPIs. Presented visual reports showcasing trends and insights to inform strategic decisions.

• Survey & Questionnaire Design: Collaborated with marketing teams to conduct qualitative and quantitative research on customer preferences and economic factors, informing inventory and promotional strategies.

• Data Quality & Validation: Managed SQL queries and data integration, ensuring seamless data flow and accuracy across dashboard functionalities. Executed ETL processes using Excel to cleanse and prepare large datasets for analysis.

• Quantitative Research: Analyzed sales and marketing data to track performance, optimize campaigns, and identify opportunities for increased customer engagement and conversion rates. Utilized analytics tools to provide regular performance reports, guiding strategic decisions and budget allocations.

• Qualitative Research: Interpreted customer feedback and online reviews to refine marketing messaging and improve overall customer satisfaction.

• Utilized advanced analytics to track sales performance and optimize marketing campaigns, resulting in increased customer engagement and higher conversion rates through effective A/B testing and targeted campaign strategies.

• Client-Focused Communication: Collaborated closely with cross-functional teams (sales, marketing) to gather requirements, deliver dashboard solutions, and align marketing initiatives with sales goals.

• Project Management: Ensured dashboards were optimized for performance, handling large datasets effectively and updating in real-time.